preallowablyThe gold standard for pianos in the 21st century surely belongs to Steinway, just as it did throughout the 20th century as musicians everywhere decided that the best way to show off their craft was to do it on a Grand Piano. The company’s pianos, though, need to adapt and move firmly into the 21st century in a new way. Steinway seems to understand this quite well and, for the past two years, has been making big moves in the iOS and Android app stores to cater to a new generation of piano professionals and enthusiasts.
Starting Out Basic: The Steinway Metronome
The first application ever offered by Steinway was released to the Apple App Store for the iPhone. Known as the Steinway metronome, its function was pretty simple and straightforward. Even so, Steinway designed the application to have the same visual appeal and interesting effect as its instruments in the offline world. The application quickly became one of the most popular music apps for iOS.
A year later, Steinway released its metronome to the Android Market, now known as the Google Play Store. There, the application has also become one of the most popular music-related downloads.
Purchasing Etude: Steinway Starts a Digital Music Business
The metronome application released for iOS and Android was likely a “feeler” to see whether or not people would respond favorably to the premium Grand Piano company’s digital efforts. They did, of course, and Steinway soon took it to the next level by purchasing the Etude application. Previously developed by a private individual, Etude became Steinway’s entry into the digital music learning and creation business.
Etude today is one of the most highly rated applications in the Apple App Store. While the application was originally created solely for Apple devices, Steinway has been working on a version for Android since it purchased Etude in late 2011. A year later, that application is close to a public release. When it hits the Google Play Store, it may change everything about piano apps for good.
A Promising Start for Steinway
Steinway has been making big moves in recent years to ensure that their pianos successfully make the transition into 21st century life. After all, it’s not hard to find examples of music companies that have stubbornly ignored modern trends and preferences, only to face financial turmoil and extinction.
With Etude, Steinway has created the beginnings of its digital empire. Over the course of 2013, as the company adds new features and expands availability, the piano industry may shift firmly into the digital column for the first time ever. That’s a big deal.